This Brief was provided by Brandbrief, an online collective of various, made-up, graphic design briefs released weekly.
The Client, Austen and Alcott are looking for bra ding for their library.
Deliverables: Logo Design, Library card and anything else!
My logo design for the library brand drew inspiration from nature, symbolizing the growth and development gained through reading. I created two overlapping capital letters using organic, nature-like elements to represent this expansion. The chosen typeface conveyed the long-standing history of books, giving the logo an established feel. To showcase the brand's real-world application, I also designed window display mockups, allowing the client to visualize the logo on the library's windows.
